- Maintain the achievement reached by the company in local and regional markets in the field of family entertainment, and to confirm its leadership in the area of safe recreation.
- Achieving Excellencies in delivering services and development of sites.
- Creating an entertainment system and the expansion of the entertainment sector and the food services and striking deals with and agreements with parties whom having the best credibility, trust and long history in this field.
- Investing in human resources development to raise the educational level of students in the Kingdom of Saudi Arabia.
- Building expansion schemes starting from the Gulf States and spreading to the Arab Countries.
- Generating more income and diversification of financial sources to support the development plans.
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